Leave your feedback Share Copy URL https://bcad.org/video/?vid=bufoTMQLiVR Email Facebook Twitter LinkedIn Pinterest Tumblr Share on Facebook Share on Twitter Starbucks CEO roasted for labeling $9 lattes affordable [J3j7cYrEzTu] Health Updated on August 09, 2026 EDT — Published on August 09, 2026 EDT The CEO of Starbucks called a $9 coffee "a really affordable premium experience." The internet called him "out of touch." Is Brian Niccol out of touch, or do his sales numbers make the case for him? Drop your take in the comments! We’re building a new Straight Arrow News, giving you more context, access and community around the stories you care about most. Help us shape our future by taking this short survey: Follow Straight Arrow News on social media: Facebook: X: Instagram: TikTok: Bluesky: For more SAN content: Sign up for our weekly newsletters: Download the SAN App! Apple: Google Play: rvq6CyQWFwF GLhqwtJHV2C Mc7NvmLA3TE 1ncgVatrCFj XjxBmZ3nlTI
The CEO of Starbucks called a $9 coffee "a really affordable premium experience." The internet called him "out of touch." Is Brian Niccol out of touch, or do his sales numbers make the case for him? Drop your take in the comments! We’re building a new Straight Arrow News, giving you more context, access and community around the stories you care about most. Help us shape our future by taking this short survey: Follow Straight Arrow News on social media: Facebook: X: Instagram: TikTok: Bluesky: For more SAN content: Sign up for our weekly newsletters: Download the SAN App! Apple: Google Play: rvq6CyQWFwF GLhqwtJHV2C Mc7NvmLA3TE 1ncgVatrCFj XjxBmZ3nlTI